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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Study Compared the Effectiveness of the Preparation of Selected Products
 Hudeček, Petr ; Vincour, Jiří (referee) ; Jurová, Marie (advisor)
A bachelor thesis „Study of production preparation effectivness for selected products" analyzes the current state of the company in terms of readiness for a new product manufacture and recommends whether to outsource the production or not. The theoretical part is focused on fundamentals of market research, customer segmentation and technological issues of a production. Practical part describes all steps, activities and decisions undertaken during the real market research, production alternatives evaluation and target groups selection. The goal of this paper is to find the most feasible way to launch a new product on the market.
Detailed record
The Study Compared the Effectiveness of the Preparation of Selected Products
 Hudeček, Petr ; Vincour, Jiří (referee) ; Jurová, Marie (advisor)
A bachelor thesis „Study of production preparation effectivness for selected products" analyzes the current state of the company in terms of readiness for a new product manufacture and recommends whether to outsource the production or not. The theoretical part is focused on fundamentals of market research, customer segmentation and technological issues of a production. Practical part describes all steps, activities and decisions undertaken during the real market research, production alternatives evaluation and target groups selection. The goal of this paper is to find the most feasible way to launch a new product on the market.
Detailed record

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